Digital Media Associate Director
Company: Verizon
Location: New York
Posted on: October 12, 2024
Job Description:
When you join VerizonYou want more out of a career. A place to
share your ideas freely - even if they're daring or different.
Where the true you can learn, grow, and thrive. At Verizon, we
power and empower how people live, work and play by connecting them
to what brings them joy. We do what we love - driving innovation,
creativity, and impact in the world. Our V Team is a community of
people who anticipate, lead, and believe that listening is where
learning begins. In crisis and in celebration, we come together -
lifting our communities and building trust in how we show up,
everywhere & always. Want in? Join the V Team Life.What you'll be
doing...When you join Verizon's Consumer Group Digital Media Center
of Excellence, you will be responsible for leading digital media
strategy, execution and optimization across all inventory types to
achieve brand and business objectives. Reporting into the Head of
Digital Media, you will lead a team of managers and strategists
that will execute the programmatic and paid social strategy. You
will also partner with our vendor and agency teams on planning for
key moments. With your knowledge of the tech landscape and the
evolution of paid media buying, you will keep internal leadership,
media and ad teams educated on emerging technologies. You will
engage and influence stakeholders across the organization with
respect to media technology and operations while managing and
developing the digital team.Responsibilities include:
- Developing and executing bold, innovative strategies for
Verizon's approach to digital.
- Partnering closely with other marketing leaders to support the
strategy and execution.
- Supporting efforts across partner units within Verizon
(Operations, Experience, Technology, CRM) to create improved
digital experiences across all touchpoints.
- Educating internal teams on the evolution of programmatic
technology and paid social strategy, what's leading in the
marketplace and what tech can be utilized.
- Enhance partnerships and vendor relationships by identifying
new opportunities to drive the business utilizing data and
providing product consulting for development roadmap.
- Identify opportunities for operational improvements and
transformation - Participation in team transformation POD.What
we're looking for... You'll need to have:
- Bachelor's degree or four or more years of work
experience.
- Six or more years of relevant work experience.
- Marketer/agency/consultative services experience in
programmatic media strategy and investment.
- Experience and knowledge of advertising channels across TV,
audio, OOH, Display (desktop, mobile), Digital Video, Social Media,
various buying methodologies (CPM, CPC, CPA), etc.
- Ability to manage all self-serve programmatic and social
channels (display, video, social, dOOH, audio, native) and launch
new channels.
- Experience leading teams and establishing high team morale
through constant change and intense workloads.
- Experience with analysis and reporting.
- Experience in data-driven targeting and reach strategy.
- Experience managing projects across multiple stakeholders.Even
better if you have one or more of the following:
- Relevant experience in programmatic and paid social media
buying.
- Experience with primary buying platforms & formats (Yahoo,
Amazon AAP, Google, Meta/Facebook/Instagram, Snapchat, X/Twitter,
Pinterest, LinkedIn).
- Experience with leading data-driven media technology (Liveramp,
Adobe AAM, Epsilon).
- Knowledge of Ad verification and brand safety tools (IAS,
DoubleVerify, Moat).
- Experience with management of programmatic budgets of at least
fifty million dollars.
- Programmatic leadership experience within Agency Trade Desks,
Management Consultancies or brands with in-house programmatic
capabilities.
- Knowledge of the evolution of programmatic media; how video,
social, display, native, branded content became purchasable
programmatically.
- Experience making recommendations and influencing executives on
tech adoption, based on thorough awareness of the current and
emerging programmatic tech landscape.
- Experience with dynamic creative, AI and generative AI
technologies & tools (Innovid).
- Experience with management of agency relationships and
resources, and ability to influence across divisions, departments
and teams.
- An understanding of ad trafficking & tagging operations process
(CM, Innovid).If Verizon and this role sound like a fit for you, we
encourage you to apply even if you don't meet every "even better"
qualification listed above.Where you'll be workingIn this hybrid
role, you'll have a defined work location that includes work from
home and a minimum eight assigned office days per month that will
be set by your manager.Scheduled Weekly Hours40Equal Employment
Opportunity We're proud to be an equal opportunity employer - and
celebrate our employees' differences, including race, color,
religion, sex, sexual orientation, gender identity, national
origin, age, disability, and Veteran status. At Verizon, we know
that diversity makes us stronger. We are committed to a
collaborative, inclusive environment that encourages authenticity
and fosters a sense of belonging. We strive for everyone to feel
valued, connected, and empowered to reach their potential and
contribute their best. Check out page to learn more.Our benefits
are designed to help you move forward in your career, and in areas
of your life outside of Verizon. From health and wellness benefits,
short term incentives, 401(k) Savings Plan, stock incentive
programs, paid time off, parental leave, adoption assistance and
tuition assistance, plus other incentives, we've got you covered
with our award-winning total rewards package. For part-timers, your
coverage will vary as you may be eligible for some of these
benefits depending on your individual circumstances.If you are
hired into a California, Colorado, Connecticut, Hawaii, Maryland,
Nevada, New York, Rhode Island, Washington or Washington, D.C. work
location, the compensation range for this position is between
$123,000.00 and $228,000.00 annually based on a full-time schedule.
The salary will vary depending on your location and confirmed
job-related skills and experience. This is an incentive based
position with the potential to earn more. For part time roles, your
compensation will be adjusted to reflect your hours.
Keywords: Verizon, Fairfield , Digital Media Associate Director, Executive , New York, Connecticut
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