Associate Director, Media Optimization

Company: GroupM
Location: New York
Posted on: October 22, 2024

Job Description:

GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world's largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.Role Summary & ImpactAs an Associate Director, Programmatic, you will oversee the overall health and success of your respective account(s). You will be responsible for the ownership of your clients' programmatic media strategy and oversee its implementation and day-to-day execution. You will be expected to be the team's strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. You will also oversee the day-to-day workload, training and career development of direct reports.Key Responsibilities

• Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed.
• Act as the team's central point of trading expertise and escalation to address problems as they arise for the account.
• Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
• Develop relationships with platform, inventory and data providers to maximize their value specific to account needs.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Ongoing training and support of the career growth of direct reports.
• Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams.Requirements
• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles may also be considered for high qualified candidates.
• Familiarity with key programmatic and digital platforms.
• Understanding and familiarity of key industry concepts and trends.
• Advanced Excel User.
• Experience with other database, visualization tools or coding languages is a plus.
• Prior experience managing a team; demonstrating a proven track record in training and growing junior team members.Life at GroupMOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business.GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at or call (212) 297-8507 and let us know the nature of your request and your contact information.
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Keywords: GroupM, Fairfield , Associate Director, Media Optimization, Executive , New York, Connecticut