Senior Product Manager, US Cell Therapy Patient Marketing, Breyanzi

Company: Disability Solutions
Location: Madison
Posted on: November 1, 2024

Job Description:

Working with UsChallenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: . Position Summary: We are looking for a results-oriented marketer to join our strong team in the role of Senior Product Manager, US Cell Therapy Patient Marketing , Breyanzi . This individual will be a key member of the US Cell Therapy Organization and Breyanzi brand t eam . They will assist in the development and implementation of patient and care giver marketing programs, business plans, strategies and key tactic s to drive the business. This Senior Product Manager will work closely with other members of the cross-functional matrix team to ensure successful and timely execution of critical initiatives . This individual will report to the Director of Cell Therapy Patient Marketing, Breyanzi . Key Responsibilities:

• Develop comprehensive peer-to-peer/medical educ ation strategy, leveraging complementary stakeholder /resource capabilities
• Drive execution of the patient and caregiver education tactical plan s
• Develop metrics and best-practices supporting execution and optimization of Breyanzi business across indications
• Navigate internal MLR review processes independently and work with cross-functional matrix partners to ensure timely and accurate preparation of tactical projects
• Manage agency/vendor partners in development of promotional materials and tactics
• Regularly evaluate competitive landscape and marketplace dynamics
• Engage in , evaluate ongoing market research projects and i nteract with customer-facing teams to mine customer insights
• Contribute tactical and strategic recommendations based on key internal and external medical and clinical updates from congresses, publications, etc .
• Manage agency/vendor partners in development of promotional materials and tactics
• Partner with omnichannel, corporate communications, and advocacy matrix teams on development of appropriate programs/projects that support the strategy
• B uild a strong relationship and work collaboratively with medical, legal and regulatory team to develop and execute high impact marketing materials
• Collaborate with HCP marketing and field teams to enable the successful pull-through of branded and unbranded patien t materials
• Operational and budget responsibility as needed ( e.g. monthly finance meetings, functional planning , etc.) Qualifications & Experience:
  • MBA or another Advanced Degree Strongly Preferred
  • 3-5 of relevant experience ( pharmaceutical/biotech or related agency)
  • Strong written and verbal communication skills
  • Demonstrated ability to think strategically, drive execution, foster relationship s and build alignment
  • Initiative, creativity, and ability to work effectively in a complex, rapidly changing environment
  • Excellent written and oral communication skills required
  • Experience working with and leading multi-functional teams to accomplish specific objectives and goals
  • Strong ability to comprehend and discuss deep clinical data
  • Hematology, Oncology or Cell Therapy/Gene Therapy experience strongly preferred
  • Experience in patient brand strategy and implementation
  • Experience in working with agencies to develop patient insights into creative campaigns and messaging
  • Strong knowledge of omnichannel marketing
  • Experience working with cross-functional teams, e.g. Market Research, HCP Marketing, Business Insights and Technology , Review Committees
  • Strategic thinking, problem-solving, communication, influencing skills If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career. Uniquely Interesting Work, Life-changing CareersWith a single vision as inspiring as Transforming patients' lives through science--- , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.On-site Protocol BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role: Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function. BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to . Visit to access our complete Equal Employment Opportunity statement. BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters. BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

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